The beauty of fermentation

Our story

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Practiced for thousands of years by every culture, fermentation connects us all,
an ancient blend of science, heritage, & tradition.

We are Ethos & Co

a cultured journey

Teaming up with an artisan producer of fermented coconut oil in Cambodia sparked a deep interest in probiotics as the future of skincare, for Ethos founder Hana.

Having experienced the wellness power of probiotics in her own health journey, she realised its potential to transform skin health as well.

Over the last three years she's done a deep dive into skin microbiome science and probiotics for better skin health, applying biological knowledge from her healthcare degree, and validating the coconut oil's living probiotics.

With husband Gerard, they've built an evidence-led brand that cares for the skin from the microbiome up, combining nature's blueprint, the latest science, and cultural tradition.

reimagining skincare

learning from nature

With a shared obsession with nature growing up in Aotearoa/New Zealand, the natural world is the inspiration and foundation of Ethos skincare.

Through their vision to make the invisible world of the skin visible, they've embraced a new era of radically different skincare that works synergistically with the skin's natural ecosystem. Their biome-based skincare is designed to address the rise in skin conditions associated with microbiome imbalance, harnessing the natural tool of fermentation to build balance back into the skin ecosystem and create bioactives for skin healing & regeneration.

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